We partner leaders, professionals and teams to connect with who they are, what matters and purpose to bring out their best and their unique contributions to life through Career and Life Coaching, Executive Coaching and Team Coaching

How can coaching benefit you?

Coaching has helped countless leaders, professionals maximise their personal and professional potential to achieve what matters to them in their leadership, careers and in life. Coaching has also helped existing intact teams, newly formed teams and cross-functional project teams become high performing and value-creating teams.

Coaching can benefit you if you are:

  • an aspiring, new or established leader desiring leadership growth for greater effectiveness, organisational influence and impact
  • a leader seeking to build and develop high performing teams that create value for your stakeholders and existing or potential customers and clients
  • a professional seeking to develop your career to align with who you are and what matters for greater satisfaction and well-being at work and in life
  • a leader or professional wanting a more engaging and fulfilling career and life and you are deciding or navigating a career or life change
  • a leader or professional who finds yourself in the midst of an unplanned career or life transition “forced” by external situations beyond your control

The  International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential. The process of coaching often helps clients to tap into their inner resources of imagination, productivity and leadership to create the change they want.

The ICF video below will help you better understand how coaching works and how it can benefit you:

Dr Hee Soo Yin, Executive Director, Career and Life Design Consulting, is a Certified Master of Career Services (CMCS) with the National Career Development Association (NCDA), a Professional Certified Coach (PCC) with the International Coaching Federation (ICF), a Global Career Development Facilitator (GCDF-Singapore) credentialed by the Center for Credentialing & Education (CCE) and a Birkman Certified Master Professional (BCMP).

Her coaching certifications include being a Certified Marshall Goldsmith Executive and Team Coach, a Certified Narrative Coach (World Business Executive Coach Summit, WBECS, now coaching.com), a Certified Transformational Master Coach (Coach Masters Academy, Global), an Enhanced Breakthrough Coach Practitioner (WBECS, now coaching.com) and a Certified Integrative Development Practitioner, Moments Institute. She is also a Team Coaching Foundations Certified Coach with the Global Team Coaching Institute (GTCI).



“The sessions certainly helped me understand myself better, and what I should do to be my ‘best self’, personally and professionally.”

“I was able to be candid about my concerns during the sessions which enabled the real issues I struggle with to surface more easily.”

“My sessions have been insightful, engaging and productive. I felt respected and safe to be able to share, interact and reflect authentically.”

“The Birkman instrument yielded powerful insights and helped me attain more holistic self-awareness.”