1. What is coaching and what are the benefits of coaching?

Coaching has helped countless people surpass their limitations and achieve their personal and professional goals.

The  International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential. The process of coaching often helps clients to tap into their inner resources of imagination, productivity and leadership to create the change they want.

Here is an ICF video to help you understand What is coaching? How Coaching Works and the Coaching Process:

The following ICF videos of real life coaching stories from around the world will give you an idea of what coaching is and what are some benefits of coaching: 

     Finding a Career with Purpose

     Rediscovering Your Life

    How do you become your best self? 

     How do you create new possibilities? 

      How do you overcome obstacles?

    Unleash Your Potential 

2. Are there professional standards for the coaching industry? 

Yes, different coaching associations will have their code of ethics, core competencies, accreditation processes. Dr Hee Soo Yin is a credentialed Professional Certified Coach (PCC) with the International Coaching Federation (ICF) and a credentialed Certified Master of Career Services (CMCS) with the National Career Development Association (NCDA). The ICF sets standards for its credentialed members. To learn more about this, check out their website here: https://coachingfederation.org. The NCDA sets standards for their credentialed professionals. To learn more about this, check out their website here: https://www.ncda.org/aws/NCDA/pt/sp/credentialing_faq.

3. How will I know you are the right coach for me?

To learn more about Dr Hee Soo Yin and her approach in coaching, you can go to the “About” page. You can also Contact Us to schedule a 30 minute virtual chat or discovery session with Dr Hee Soo Yin. During this initial conversation and/or discovery session, we can identify if this is an appropriate fit.